No products in the cart.
10% discount on 5-9 refills ordered, and 20% discount from 10 refills
Free Delivery
Stay updated with the 2024-2025 trends in HoReCa! Create an aroma marketing strategy by choosing professional air fresheners from marketaroma.com!
2024 is a year of innovation, marked by new and cutting-edge trends that are reflected not only in technology but also in other areas of activity. The HoReCa industry is also subject to this dynamic modernization process, which will continue into 2025. Therefore, businesses offering hospitality services must be updated in line with the latest trends.
Here is an overview of the trends in HoReCa for the period between 2024 and 2025.
Focus on Aroma Marketing
The spaces where customers interact with your business need a signature, specific details that help them identify the place through a simple color or scent. Aroma marketing is a rising trend in the HoReCa sector because it focuses on customer loyalty through multisensory experiences.
Whether it’s restaurants and cafes, or hotels and guesthouses, ambient fragrances establish the brand’s identity. In the coming years, trends in the hospitality industry will focus on new, revolutionary, and creative methods of applying scent marketing.
Customer experience will be a top priority for both 2024 and 2025, considering the competitive landscape of today’s market. Consumers are increasingly eager to enjoy quality services, and these are defined by the experiences and sensations they encounter when interacting with various businesses.
In HoReCa spaces, recommended indoor fragrances include sophisticated scents with gourmand accents, such as those with woody notes, nutmeg, cinnamon, or spices. These should be subtle and chosen based on the image the venue aims to project.
For instance, if it’s an elegant hotel frequented primarily by business people, exotic perfumes with sweet, oriental infusions are suitable. In the case of a seafood or Greek-themed restaurant, a diffuser with fresh, citrusy elements and a woody base would be ideal.
Aroma marketing can be integrated into the strategy for the coming years, especially for spaces undergoing renovation, rebranding, or adopting a modern style ready for a new customer segment.
The well-being felt by customers in restaurants or accommodation venues will be strongly influenced by the facilities provided.
For example, the concept of wellness is returning to the spotlight, but with a few nuanced differences compared to previous years. There is a noticeable trend of consumers seeking greater comfort, leading to higher expectations from the venues and accommodation centers they frequent.
As an entrepreneur or manager in the HoReCa industry, you can make a difference by including certain elements, particularly in the design and layout of spaces. Therefore, renovations are necessary for those who want to offer more and better.
From the colors used to the textiles and the creation of a pleasant ambiance using room fragrances, restaurants and accommodation units can become more welcoming to the general public. This effect can also be achieved by investing in professional scent diffusers for most areas within the location.
The Bleisure Concept, Popular Again This Year
Another habit that emerged during the pandemic and is still being adopted by many large companies is shifting employees’ workspaces from the office to their homes. The work-from-home concept also involves the possibility of working from any location, whether it’s from home or an exotic beach while on vacation. Considering these aspects, hotel and cabin owners can explore the idea of bleisure. This term is a combination of “business” and “leisure.”
Those who have the ability to work remotely can combine work with pleasure by taking a break away from home, in a place where they can enjoy advantages like room service or an unforgettable view from the balcony. With these possibilities, entrepreneurs can also target a new segment of clients: those who appreciate the benefits of adventure and those who want to break away from the norms that can make work feel tedious.
Locations that wish to encourage this trend need to prepare their reception areas and rooms with a pleasant ambiance, specifically designed to inspire their clients and help them relax. This can be achieved with the help of scent marketing strategies and fragrances from the Market Aroma range. No matter the location, specific aromas for each area or the sensations you wish to evoke—from intimacy and familiarity to the freshness of the sea or the smell of home—are available at affordable prices.
In this way, in 2024 and the years to follow, promoting businesses in the HoReCa sector can thrive by implementing campaigns focused on revolutionizing both work and marketing.
The trends of 2024-2025 take into account new ways of doing business and anticipating the needs and expectations of HoReCa clients.
Market Aroma can be your trusted partner in creating consumer loyalty strategies and attracting new consumer segments through professional fragrances for commercial use!
